Hi, nice to e-meet you!
You know it, we know it. Women are multidimensional people. At Redo, we design to reflect her credibility, reliability, and influence; aspects which are rarely embodied in how brands have been designing for women till now. We love straight lines, right angles, classic colors and timeless design.
We are on a mission to dress redoers on the rise. We are into those who are redoing the way things have always been; improving either products, thoughts, services or even lives! And when we couldn't find workwear that was everything we wanted (modern, ethical, functional and credible), we made it! Good workwear is a category worth existing on its own. We’re also growing our collection so you can find everything you need for your professional life at Redo. We don’t move as quickly as other brands because of the time it takes to build a responsible supply chain for each vertical, whether it’s a dress or a pant. We want to put thoughtfulness into producing a precise, versatile piece every time.
We’re okay with slow and steady because we’re building trust with our consumers- the security of knowing that every Redo piece is fully thought through and designed to last.
The fashion industry is one of the biggest pollutants of the planet. Dyeing and treatment of textiles contributes 20% of the world’s water pollution. Over 26 billion pounds of garments and textile waste reach the landfill every year. That’s not a good look for us humans and it's extremely rough on the planet. Before introducing Redo to you, we spent 1 year searching the globe for the most earth-friendly fabrics and non-toxic dyes with the lowest carbon footprint.
For the Reversible, rPET and handloom cotton were a no-brainer. Both of the fabrics have a luxurious feel, drape beautifully and are machine washable. We’ve made it our mission to travel the world in search of the finest fabrics and bring these to you with every Redo garment. However, our sustainable practices don’t stop at fibers and fabrics.
While we were on the outlook of the best factories in India, we came across an all women-run garment factory and tied up with them to tailor the Reversible with impeccable precision for redoers. Each factory we consider is given a compliance audit to evaluate factors like fair wages, reasonable hours and working environment. Our goal? A score of 90 or above for every factory. Our current manufacturing partner tops the charts by scoring 95! We visit them often and build strong personal relationships with the owners. It allows us to ensure that the work(wo)manship matches Redo standards and there’s happiness in the lives of every hand that’s a part of the process.
We believe that customers have the right to know what their products cost to make. We keep our distribution model lean by cutting out the middlemen to ensure only a 1-2x markup. We reveal the true costs- then offer them to you, minus the traditional retail markup. The goal is to offer you the best quality products at the best possible price.
Modern Workwear Essentials
Inspired by Women Who Work
Redo workwear is designed for women, by women because we understand how important it is to project one’s credibility in the workspace. We make sure that our designs act in the service of the woman wearing them. Our core belief is that when women do well in the workplace, the world becomes a better place. Redo clothing is a departure from monotonous pantsuits, fake pockets, uncomfortable necklines and shirts which refuse to stay tucked. Our mission is to take the work out of dressing up for work and make it an act of joy. Our day is made if the right cut and special details of the Reversible remind you of your power as you take that seat at the table!
What’s next? We are working on a concisely edited capsule collection of a few versatile pieces. What’s so good about them? All of them are made with some of the most sustainable fabrics in the world and by some of the best crafts(wo)men of India. They can be mixed and matched to create a month’s worth of outfits. You can buy the entire capsule or shop individual pieces to start building your dream wardrobe. Just like the Reversible, all of our designs can be worn multiple ways and everything mixes + matches. The aim: making getting dressed sustainably easier than ever before.
Meet the first building block of your sustainable workwear wardrobe here.